Case Study
Sol Caribe
Strategic Marketing Direction Partner
Tulum, Mexico
Project Start: June 2025
Strategic Marketing Direction Partner
Sol Caribe is a remote beachfront boutique hotel located inside the Sian Ka'an Biosphere Reserve in Tulum, Mexico. Positioned between the Caribbean Sea and a protected natural lagoon, the property offers an off-grid, nature-immersed hospitality experience.
Despite its extraordinary location, its digital infrastructure and commercial strategy did not reflect its unique value.
At the time of intervention, Sol Caribe operated with:
Revenue relied on isolated long stays rather than consistent demand flow.
Complete digital restructuring and UX optimization
We led a full commercial and digital restructuring:
Performance under new management (Post June 2025)
+123%
High Season
Nov–Dec YoY
+15%
ADR Increase
vs Historical Avg
Dec '25
Strongest Month
In Recent History
30%
Organic social growth
+13%
Avg. time on site
10+
Events per session
72%+
Organic search engagement
72%+
Engagement Rate
1:23
Avg. Session Time
59
Events per Session
Revenue growth achieved through value positioning, not discounting
Sol Caribe transitioned from an unstructured, OTA-dependent operation into a strategically positioned boutique destination with optimized digital infrastructure and measurable commercial growth.
Ready to transform your business?
Start the Conversation
Social Media Transformation
From inconsistent presence to cohesive brand identity and visual direction